【Date Change】Shibuya Web3 University 27th Online Study Session"The Future of Web3 Advertising Through Challenge - Introduction to
- 渋谷Web3大学
- Apr 22
- 2 min read
Updated: 1 day ago
※This online study session was rescheduled from the originally planned date of Friday, May 16th. ======================================
[FREE] Shibuya Web3 University Online Study Session
"The Future of Web3 Advertising Opened by Innovation - Introduction to Token Economy: Designing 'Value Circulation' with Watch & Earn"
This is the 27th online study session of "Shibuya Web3 University," a Shibuya-based community focused on Web3 project creation.
Date & Time: Wednesday, June 11, 2025, 21:00-22:30
Location: Shibuya Web3 University YouTube LIVE
Registration: https://peatix.com/event/4422498
Hikaru Miura (blocksky CEO), who has been innovating Web2 advertising, presents his experimental project in Web3. W3AP is a Watch & Earn model where users receive "just a little" token in return for watching video advertisements. Behind these small rewards lies a token economy design that circulates value among users, advertisers, and developers.
Shibuya Web3 University is also participating in this experimental project. Would you like to learn about its essence from the perspective of an innovator?
■ Why "Watch & Earn"?
W3AP (Web3 Advertising Platform) features a mechanism that instantly returns small amounts of tokens to users who watch video advertisements.
Looking only at the reward amount, it might seem like "light point collecting." However, the real aim is to implement a token economy that visualizes the value created by advertising on-chain and circulates it to users as well.
Advertisers: Highly transparent KPIs and increased engagement
Users: Transition from passive viewing to active value participation
Platforms/Developers: Building sustainable ecosystems with data and reward design as weapons
This "redistribution of value" is the key to redefining advertising in Web3.
Speaker
Mr. Hikaru Miurablocksky Inc.
CEO & Representative Director
Having worked at a major advertising agency in the 1990s, I've been in the digital advertising industry since 2000. After experiences at D.A. Consortium and Overture Inc., I co-founded a mobile advertising network, which was later sold. Currently, I'm dedicated to developing "W3AP," a new advertising platform that utilizes blockchain technology.
▼blocksky Website
▼blocksky X
▼BackWallet Linkedin
▼W3AP Community Telegram
Shibuya Web3 University
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